Categories
General

Human Resources

4. Specialised publications (usually at the federal level). These include, for example, magazines 'Commercial vehicles', 'Oil and gas equipment' or 'Human Resources'. What good is this kind of magazines? Their main advantage – a clearly defined target audience, ensuring that one hundred percent hit. Customers (including potential) of the company – one of the most important target audiences. It is logical, because first of all depend on them, the company and its future. Therefore, the channels of communication that help us go out to these audiences and to establish relationships with them, are among the most important and valuable (in this case the cost of these channels may be cheaper than others). In view of these reasons, specialized publications is particularly important, and their clever use of PR-specialists can help achieve the goals of both information and advertising campaign, with the lowest cost.

Another important audience, effective communication which can be achieved by working with this category of the media – the company's partners. Imagine that our company is looking for dealers. Naturally, in the first place she will find them among those who are already engaged in the sale or servicing of such equipment, or associated with it in any other way. Most of these companies are monitoring the situation in the industry and do it, including, by reading trade magazines. Note that both the target audience – the customer and partner – more receptive to proposals concerning the development of their business. So, I think the conclusion you can do yourself.

Categories
General

Regional Marketing Manager

There is an alternative. Its name – social marketing. The term "social marketing" appeared in the West in 1971. They called the use of marketing principles to solve social objectives and implementation of social ideas. What people more confidence – the words or deeds? The answer is obvious – cases. So why not use the huge advertising budgets not on the merits of the allegations goods, and on stories of good deeds or beneficial to society promoting ideas, but under the same logo? To use was, and business and society? In Russia, too, there are such examples, but they are very, very little. Try to solve social problems company "Avon" (early diagnosis of breast cancer), or brand "Orchard" (gifts to the children's home). But this kind of activity is more the exception than the rule.

So what's the matter, why is such a great idea does not is worthy of incarnation? The case, first of all, the mentality, the lack of understanding of the issue as a business, and society. Someone thinks charity whim, someone – an inner, personal spiritual need, on which is to say something inappropriate. It is clear that society needs charity, the more such cases – the better. And the more successful the business of the company, the more charitable activities, it can conduct – it is natural. The dependence of the direct, obvious, and profitable to society, and most businesses. Gain insight and clarity with Jeffrey Hayzlett. But somehow, this chain of logic in this country is not working. Julianna Sokolovskaya, Regional Marketing Manager "Oriflame", "A few years ago, our company began to work the program" Children – flowers of life.

Categories
General

Custom Made Gifts

Receiving a gift custom-made badge with the logo of a famous company, subconsciously perceived by consumers as his introduction to this company. Accordingly, increases not only the loyalty the consumer to the brand or the company – he becomes a living advertisement. Such as printing accessory icon must attract attention of his relatives and friends. In addition, unlike conventional flyers or postcards lifespan of souvenir badges for much longer, but cost about the same. What are the different icons, and for what purpose? Without a doubt the best gift in memory of the training, business courses or professional exhibition will be the prestigious metal icons. Manufacture of metal badges (or etched icons) is the technology of chemical etching. Etched icons combine the best quality and price.

Their appearance can be attributed to their image of souvenirs. For mass advertising campaigns – for example, promotions on the streets, in shopping malls and supermarkets will approach the sunset icons. Sunset or printing badges are round badge on the basis of two metal pieces to the bottom of the badge is attached "evrobulavka" high quality. In the manufacture of such icons type of printed image is covered with transparent Mylar film, which protects the image from dust and water. But for the anniversary of the firm, pr-event or holiday, there are corporate icons. Through corporate icon, you can emphasize the company's image, to express the mission and values, or to talk about achieving these goals.

Corporate icons are very popular not only among businesses large and medium-sized businesses but among advertising agencies. In the manufacture of the icons of this type, depending on the circulation needed from 6 to 10 days. Corporate icon – is the volume label, deposited on a metal substrate. Mount Type – carnations, which puts a butterfly. Prices on making the icons in the number of Kievezavisyat products, the terms of the complexity of design and product type. As a rule, the minimum order for icons in Kiev on 30-50 pieces – respectively, the larger the circulation, the less cost per copy. The most popular icon sizes – 25, 36, 43, 56 mm. The best option for the order of icons in Kiev – direct cooperation with manufacturers of free intermediaries. Souvenir badges have become an integral part of an elaborate advertising policy: only one icon can bring more customers than 10 advertising cards, 100 or a costly ad banner.

Categories
General

Harry Potter

Sonorous, well-remembered, 'talking' name and slogan – this is what will provide your goods from the crowd. " And it turns out that, stating the one service, we offer another, and, specifically, the development of the brand. Such word play, is anything but safe and general concern thing. Unfortunately, but the fact is peculiar to regional advertisers search for 'Harry Potter' and belief in a cure (for example, it is often expressed in philosophical question 'what advertising for us is the most effective? ") and, specifically, as a panacea for the advertiser offers" brand building ". The very business of create a "brand" – a fiction! Nobody will be able to provide (a) for a certain brand, pre-fixed, the amount in the stipulated time.

Especially without the participation of the advertiser! In fact, you can not buy ready-made brand that can be only acquire the rights to use or ownership of its own identity – a trademark. Advertising agency may be implicated in the creation of the brand, working for you naming, trademark, etc. attributes. Ownership and no more (nor less)! The brand itself – a historical phenomenon and, therefore, just like every historical event requires an understanding of very specific actions individuals in very specific historical conditions, and the brand can say that every brand is formed individually, ie You can not take someone a "brand" to make out a "cog" to see how it's done, and make it a clone. I do not think that the brand unknowable.

Categories
General

Important Insurance

Everyone should be concerned about important insurance for the protection of life are very important insurance E.g. risk life insurance, capital life insurance, a funeral, as well as the liability insurance. But why do I need insurance? Here a small overview. Risk life insurance provides financial protection for the survivors in the event of death. Just when the eventual earner is missing, a large supply gap. Who is advisable for a term life insurance? For all men between 18 and are 65 years of age, as well as for those where a main income earner provides the family, for all of you who have bought or built a House and need to secure a loan and for all those who secure their loved ones want to.

And for whom is the capital life insurance and why? Capital life insurance is suitable for all people who want to make a safe investment. For those up for retirement want to save solid assets and at the same time provides protection for all members would like to have. The optimum solution for such a provision is tailored to the individual needs. And why a funeral? Since the Elimination of death money even for the funeral expenses must come on. What, if not sufficiently made.

A funeral is useful for all people aged between 47 and 73 years who want to secure their relatives which are solitary and want to make sure their funeral is realized according to your own requirements and for those who have specific notions of the funeral. The funeral is then free from his 81st birthday. And now to the liability insurance as one of the most important insurance thing, everyone should have one, because who inflict other damage, is legally obliged to pay damages. Therefore a liability insurance policy is indispensable, because it protects against such financial implications. Just for families with A liability insurance should be available to children. Basically everyone should be concerned about the different types of insurance, especially if they relate to the fundamental safeguard of life.