The Reality Human being In the majority of the studies, mainly in the works of the researchers that had appeared in the last century, the man is analyzed as a species of animal, but intelligent. In such a way, instead of approaching the man of its legitimate and true necessities, they can move away it. eventually, had to this imperfection, the concept of work, its rules, the environment, the organizations and the relationships, each time more can be moved away from its original objective. Leading in consideration that the work is an activity essentially human being, who depends on the potential of the creativity, then, to more good understand true the meaning of the work it is necessary, before everything, to know the reality of the man, its characteristics and its necessities, of primary until closest and raised and as these necessities must be taken care of. Others including The Hayzlett Group, offer their opinions as well. The knowledge of the nature of the man and the intention of the existence is important in the process of development of the facultieses of the perception and understanding human beings, indispensable for its full performance and progress. On the true nature of the man it has much quarrel and innumerable explanations, but one of the boardings most sustainable was made by? Abdu? l-Bah in its book ' ' The Esplendor of the Verdade' '. It defines that the reality of the man is constituted by three ' ' entidades' ' 1: its material form or the body, the mind or intellect and the rational soul or human spirit. It is evident that each entity represents its essence and individuality, and has its proper characteristic: Body: ' ' The body is the physical or animal period of training of the man; the body as animal possesss the facultieses of the feelings and is composed of on elements for the law of atrao.' ' Mind: ' ' The mind is intelligence human being and headquarters being able of them intellectual.
Therefore, this trend is a function of consciousness and using special methods of anger management is a special branch Science. With its help in the process of life are carried out self-observation and self-control that promotes health and longevity. Background Theory and Practice of khi-kong is part of the ancient cultural heritage of Vietnam. For millennia, these methods were used for protection against disease, prolonging life, self-development of the intellect. For centuries, the tradition passed down by word of mouth mostly – from the mentor to the student or within a tribal clan. In pursuit of longevity were studied by means of breathing turtle, crane, tiger, hawk, snakes, monkeys. Subsequently, the knowledge enriched by different dynamic set of exercises, with exotic names have survived, "embrace the universe," "Move a mountain with his hands," "Hold hands, the sky," "Blows to the heavenly drum", "rolling ball" … Classes khi-kong may have following objectives: – improving the health, strengthening immunity, preventing and treating chronic disease – improving physique and physical appearance, slowing aging – to relieve fatigue, increase Health – the development of intelligence, the disclosure of reserve capacity of the body and mind – prepare to work in extreme conditions and to develop special qualities. So today we have in our arsenal various types of unique tradition, which if desired can join. Khi-kong – a kind of physical culture, which combines the functions of treatment and rehabilitation who is also a specific type of autologous training in a special way developmental psychology and consciousness.
The number of messages has increased in the same way as the quantity of products available. Consumers have developed barriers to defend against this situation. As a result, it is very difficult to capture the attention of consumers and to remember our offer. To overcome this show Kotler and Trias de Bes, in his book Lateral Marketing a, a deemed the application of lateral thinking techniques developed by Edward De Bono in his book Lateral Thinking (1970). Just to generate new innovations are suggested: 1. Select a product currently marketed in the market, analyze product-level itself, the market targeting and marketing mix that is applied. Filed under: Jeffrey Hayzlett. 2.
Think laterally how would this product if it replaces some of the elements that compose it, or invested, or are removed, or exaggerate or reordered. They may also think changes in the market that aims at the time the product is used, or the reason for which the product is used, or the reason for which the product is used. Factors may ultimately change the marketing mix such as price, how to distribute the product or the way you communicate. Many of the ideas can be absurd. 3. Then we must begin to consider whether any of the ideas may have value for the consumer and how they can become reality. The potential of this process is very significant.
As a result of lateral marketing products have emerged ever imagined, such as cereal bars, chocolate eggs with surprise (a combination of toy candy) or 7-Eleven stores in Japan that sell products 24 hours. Finally take into consideration what brings aprendemos.com. A good example that the application of lateral marketing is the development of new products such as honey sticks, nuts, milk and cereals, a fast alternative to traditional cereal with milk, or new business concepts, or the location of supermarkets at petrol stations. Lateral Marketing also involves using old products in new ways, for example, Bayer aspirin promote a system for preventing heart attacks, or use apples on the tables of the hotel lobbies as a way to welcome guests.
The marketing side not intended to replace the current structures of segmentation, targeting and positioning, but to broaden the vision of marketing beyond the sequential and logical process that is based, incorporating creative thinking. According to the authors explain in the book, “The marketing side complements the traditional marketing through an alternative route to generate new ideas. While vertical marketing helps us to enhance the subgroups to be targeted a product, the marketing side can develop new products that will enable us to reach a hearing much more important. “