The news in the media on the fight judicial of the young millionaire and its former better friend, had intensified the success guaranteed before its launching, have filmed this that counted on plus some tools pleasing its then spectator and stimulating it to divulge it more the film in ' ' mouth to boca' ' why not in web? The final merit of the success of the Social Net that according to relieved to the film and its producers the heading of better film of 2010 National Association of Critics of Cinema of the United States; awarding David Fincher as optimum producer, Aaron better argumentista Sorkin as and finally, Jesse Eisenberg better actor, for the paper of Mark Zuckerberg, was not only guilt of a strategy of marketing and the sincronia with the media. The consolidation of such success of ticket office was complete after the film to have if converted into great star of 68 edition of the Gold Globe leading for house the prizes: of better film of drama, direction, script and sonorous track. The 121 minutes of film if initiate with the apparent one stimulate main for the creation of the Facebook for a young of Harvard: a rejection of a girl. The Zuckerberg of the real life, denies such reason, however truth or this is not soon approaches in them to the quaint personage of Zuckerberg in the first scene, after all, who never took a rejection? Linkings continue to be constructed between the spectator and the protagonist, who soon demonstrates to be an intelligent young, without physical attributes and with great problems in if communicating that is it incases itself perfectly friction in it of geek (what in Portuguese he would be something as nerd) and therefore also does not obtain to incase itself in the profile to be part of no end club: the famous shock of youth on being part of a social group, to be accepted for the society.