The news in the media on the fight judicial of the young millionaire and its former better friend, had intensified the success guaranteed before its launching, have filmed this that counted on plus some tools pleasing its then spectator and stimulating it to divulge it more the film in ' ' mouth to boca' ' why not in web? The final merit of the success of the Social Net that according to relieved to the film and its producers the heading of better film of 2010 National Association of Critics of Cinema of the United States; awarding David Fincher as optimum producer, Aaron better argumentista Sorkin as and finally, Jesse Eisenberg better actor, for the paper of Mark Zuckerberg, was not only guilt of a strategy of marketing and the sincronia with the media. The consolidation of such success of ticket office was complete after the film to have if converted into great star of 68 edition of the Gold Globe leading for house the prizes: of better film of drama, direction, script and sonorous track. The 121 minutes of film if initiate with the apparent one stimulate main for the creation of the Facebook for a young of Harvard: a rejection of a girl. The Zuckerberg of the real life, denies such reason, however truth or this is not soon approaches in them to the quaint personage of Zuckerberg in the first scene, after all, who never took a rejection? Linkings continue to be constructed between the spectator and the protagonist, who soon demonstrates to be an intelligent young, without physical attributes and with great problems in if communicating that is it incases itself perfectly friction in it of geek (what in Portuguese he would be something as nerd) and therefore also does not obtain to incase itself in the profile to be part of no end club: the famous shock of youth on being part of a social group, to be accepted for the society.
AS IT AFFECTS the CONSUMPTION IN the AMBIENT Consumption: it is a term that is used to describe the effects to generally equal the personal happiness to the purchase of goods and services or the consumption. The case is exemplified by the phrase: The more consumption, the more happy I am. Also one talks about to the excessive consumption of goods and services in the contemporary society that seriously hits in the natural resources and the ecological balance. One is based on the creation of needs that make the demand of products possible to satisfy them. For that reason the necessity to clarify the existence of different types from needs: those basic so that the man survives and others more accessories. What causes to make a decision to buy? What aspects influence in their mind to acquire certain product? What aspects are motivating in the taking of decisions, within the psychology of the consumer, applied in the marketing research? The consumer is in force by means of pre-established mental processes, through three aspects that are: the reference groups primary, secondary and tertiary. These groups are those that mold the personality of the individual. The primary groups of reference are the family, of who, the individual learns in first instance you rule, landlords or rolls of behavior towards the first social group that is its family, fulfilling certain functions and behaviors that are guided by the parents, brothers, grandparents, uncles, etc. In second instance, are the secondary groups of reference; as they are the friendships and the school, that is to say, the contact with different groups that they extend or they limit the development, knowledge and expectations of the individual in a certain social group, by means of socioeconmicoculturales factors, which will delimit their later social function. Within the tertiary groups of reference, the massive means of communication are counted that mold the character, as well as you rule and social expectations to follow, within a chronological or temporary context.